LinkedIn Twitter Share RSS
Register Now
Click here to Register now! Agenda

November 11, 2010, Thursday, first day of the forum

9.00 a.m. - 6.00 p.m. Registration of forum participants
9.00 a.m. - 10.00 a.m. Welcome breakfast, exhibition and networking
10.00 a.m. - 11.30 a.m. PLENARY SESSION

Panel discussion format. Grand Ballroom

Fresh food: the main direction of joint development for retail and agricultural business in Russia. The main and urgent decisions to overcome the effects of drought, price-management. Long-term strategies and common points of interest for the two industries. Regulator's functions.
  • How is rapid growth of demand for fresh products reflected in strategies of chains and Russian producers? What obstacles and opportunities do market leaders see in joint development of sales?
  • The main impact of the drought of summer 2010 for the production and supply of fresh products to the consumer. What solutions can be found in inter-sectoral dialogue, using the self-regulatory mechanisms? At the level of intercorporate relationships of retailers and suppliers?
  • How will business profitability change in the long term and what solutions related to development of the market's infrastructure are necessary?
  • What are the effects of the Federal Law on trade in terms of regulatory framework on the supply and implementation of product shelf life up to 10 days. Other promising solutions of the government aimed at development of domestic production and sales of fresh products.
Salutary word: Dmitry Khalilov, partner, Ernst & Young
Moderator: Alexander Kuzmin, CEO, Association of Manufacturers and suppliers of food products
Speakers: Ivan Obolentsev, Chairman, Agroindustrial Union of Russia, CEO Optifood Group of Companies
Valentine Denisov, chairman of agroindustrial committee, Russian State Duma
Andrey Danilenko, CEO, Russfarms
Evgeniy Sidorov, chairman, Moskovskiy Agroholding
Alexander Chetverikov, Chairman, Agroholding Group of Companies
Sergey Khavanov, CEO and founder, Agrotrade
Ilya Belonovskiy, executive director, AKORT Association
11.30 a.m. - 12.00 p.m. Light lunch, exhibition and networking
12.00 p.m. - 1.30 p.m. PLENARY SESSION

Grand Ballroom

Session of leading analysts of the fresh products market:
  • Fresh products in retail chains: dynamics of demand growth by category. Available niches and prospective planning for supplying fresh and ecologically clean products in Russia and the CIS
  • Consumer 2011: consumer preferences regarding packaging of fresh products and demands of various target consumer groups.
Speakers: Mikhail Burmistrov, CEO, INFOLine-Analytics
1.30 p.m. - 2.30 p.m. Lunch
2.30 p.m. - 4.00 p.m. PLENARY SESSION

Panel discussion format. Grand Ballroom.

Retail chains as clients for producers of fresh products. Compromises and inviolate rules of partnership relations.
  • Goods selection criteria: consumer values and prices; the required level of supplier service.
  • Returns and losses within the fresh products' supply system. Joint decisions of chains and producers to improve margins.
  • Currently relevant requirements in supply contracts.
Speakers: Leonid Goutin, assortment planning director, Dixi
Evgemiy Medovy, commercial director, Artbridgeproject (ex-category manager for fresh, <<Monetka>> retail chain)
Sergey Kharlamov, CEO, Bakhetleva-1
4.00 p.m. - 4.15 p.m. Coffee break, exhibition and networking
4.15 p.m. - 5.30 p.m. PLENARY SESSION

Panel discussion format. Grand Ballroom.

Strategies for increasing the volumes of domestic production of fresh marketable output.
  • Consolidation of resource base for processing and successful experience of establishing production of fresh products ready for selling in retail.
  • A new look at prospects of vertical integration of production and retail trade.
  • Successful models of ramping up supply volumes and reducing costs of production and logistics.
Speakers: Mikhail Avetisov, project director, NIVA Agroholding
Andrey Grigorenko, CEO, Elite Scot Management
Andrey Hlus, director, head of supply management consulting services group, Ernst & Young
5.45 p.m. FRESH-cocktail

Leningradsky hall
The main "ingredients" of the Cocktail: buyers and suppliers of fresh products. In the business menu: contacts of the stakeholders, product samples, and bilateral meetings.

November 12, 2010, Friday, second day of the forum

09.30 a.m. - 10.00 a.m. Coffee, exhibition and networking
10.00 a.m. - 11.30 a.m. PLENARY SESSION

Panel discussion format. Leningrad Bar

Strategic marketing of a producer and a retail chain in the fresh market.
  • Strategic communications of Russian and foreign retail chain with buyers of fresh products. Examples of successful operation.
  • Fresh-food stores. Leading pan-European solutions. Potentially free niche in Russia?
  • Joint marketing communications of a producer and a retail chain.
Speakers: Ilya Uvarov, partner, Retaility
Ilya Belonovskiy, executive director, AKORT Association
Boris Akimov, director of the project, Lavka Eda
11.45 a.m. - 1.00 p.m. PLENARY SESSION

Grand Ballroom

Rational technologies for processing, producing, and packaging ready-for-sale fresh products. Meat, milk, vegetables, fruit. Promising ideas and developer recommendations.
1.00 p.m. - 2.00 p.m. Lunch
10.00 a.m. - 11.30 a.m. PLENARY SESSION

Grand Ballroom

Fresh logistics and document flow.
  • Fresh technologies and the minimum standards for working with modern retail chains. The market for outsourcing fresh logistics in Russia.
  • Fresh as a "question of time". Modern solutions in managing speed and precision of deliveries and their automation.
  • Systems of electronic auctions and electronic document workflow in the fresh products' supply system.
3.30 p.m. - 4.00 p.m. Coffee, exhibition and networking
4.00 p.m. - 5.15 p.m. PLENARY SESSION

Panel discussion format. Grand Ballroom

Solutions for the staffing issue in the fresh industry.
  • Staff and organizational structure necessary for working with modern retail chains. Successful recruitment.
Speakers: Marina Tarnopolskaya, partner, Contact Agency
5.15 p.m. Closing of the forum